Contact Us

  • theteam@puravelo.cc

  • 07976 212 007

  • Cardiff + Gloucestershire

Meet Us

We are always happy to meet our customers as it one of the best ways to go over everything we can offer. However as it stands our workshops are purely function over form so we prefer to enjoy a local coffee while discussing wheels, bikes and rides. Please contact us on any of the above to arrange this.

The Team

The idea and dream behind Pura Velo was to offer a pure and simple service – custom wheels. In essence this simply means allowing you to choose your parts, have us put them together and then enjoy your wheels for years to come.
This could be a daunting task though, especially to anyone without the time or inclination to put into researching available parts, trawling through forums, searching around shops, through brochures, across websites, testing, comparing…and the list goes on.

That is what we are here for. To find the best products, provide you with simple, honest advice and guide you through the process of creating your new perfect wheelset.

Jeremy Fletcher

Founder – Wheel Builder
jez@puravelo.cc
Cardiff


Role | As the founder of Pura Velo, Jez is the drive and core to the business. He is a skilled and passionate wheel builder, photographer and developer and aside from being the lead builder, creates our graphics and imagery across our platforms and many other things behind the scenes.

Bio | During his MEng degree in engineering, Jez developed an interest turned obsession with cycling, bikes and their mechanics. Now as both a qualified mechanic and engineer, when not practicing engineering or riding himself, he spends his time specifying, building and testing to develop the perfect custom wheels and bikes. Throughout this developing interest he had always especially loved the balance behind building and component technology of wheels. This love and desire to share his knowledge and passion for cycling with the world is what led to the dream that is now Pura Velo.


Current Ride

Jeremy Fletcher

Founder – Wheel Builder
jez@puravelo.cc
Cardiff


Role | As the founder of Pura Velo, Jez is the drive and core to the business. He is a skilled and passionate wheel builder, photographer and developer and aside from being the lead builder, creates our graphics and imagery across our platforms and many other things behind the scenes.

Bio | During his MEng degree in engineering, Jez developed an interest turned obsession with cycling, bikes and their mechanics. Now as both a qualified mechanic and engineer, when not practicing engineering or riding himself, he spends his time specifying, building and testing to develop the perfect custom wheels and bikes. Throughout this developing interest he had always especially loved the balance behind building and component technology of wheels. This love and desire to share his knowledge and passion for cycling with the world is what led to the dream that is now Pura Velo.


Current Ride

Guy Murray

Wheel + Bike Builder
guy@puravelo.cc
Gloucestershire


Role | Guy played a key part in creating the dream that is Pura Velo. His role today is delivering builds, paintworks, marketing and on the odd occasion turns his hand to blogging.

Bio | Guy worked for many years as a bike mechanic in numerous bike shops during his Architecture degree. Having grown up with Jez, the two have ridden countless miles together. When both their interests turned to the mechanics side, through learning and teaching each other, their knowledge and skills developed and eventually led to custom building bikes and wheels. Since then, aside from riding, he has dabbled in the writing side of the sport spending some time with ‘Cyclist’.


Current Ride

Guy Murray

Wheel + Bike Builder
guy@puravelo.cc
Gloucestershire


Role | Guy played a key part in creating the dream that is Pura Velo. His role today is delivering builds, paintworks, marketing and on the odd occasion turns his hand to blogging.

Bio | Guy worked for many years as a bike mechanic in numerous bike shops during his Architecture degree. Having grown up with Jez, the two have ridden countless miles together. When both their interests turned to the mechanics side, through learning and teaching each other, their knowledge and skills developed and eventually led to custom building bikes and wheels. Since then, aside from riding, he has dabbled in the writing side of the sport spending some time with ‘Cyclist’.


Current Ride

Michael Small

Development – Accounts
mike@puravelo.cc


Role | Mike provides Pura Velo with business and accounting expertise beyond that of your everyday bike shop. He takes a lead role in accounts and business development.

Bio | As a practicing accountant, Mike is first and foremost our accounts man. However, having once been a triathlete, keen road racer, and more recently competitive track cyclist he knows a thing or two about bikes too. In the past he has had the chance to train and race alongside the Junior Men’s GB team in Manchester. Now back in London, he’s working hard, but training harder at London Olypmic Velodrome and Herne Hill. He can also often be found cruising around the Surrey Hills and Richmond Park.


Current Ride

Michael Small

Development – Accounts
mike@puravelo.cc


Bio | As a practicing accountant, Mike is first and foremost our accounts man. However, having once been a triathlete, keen road racer, and more recently competitive track cyclist he knows a thing or two about bikes too. In the past he has had the chance to train and race alongside the Junior Men’s GB team in Manchester. Now back in London, he’s working hard, but training harder at London Olypmic Velodrome and Herne Hill. He can also often be found cruising around the Surrey Hills and Richmond Park.

Role | Mike provides Pura Velo with business and accounting expertise beyond that of your everyday bike shop. He takes a lead role in accounts and business development.


Current Ride

Our Riders

Check out what our wheels have been up to and where they have been this week. All riders who purchase our wheels are invited to join our strava club.