Knowledge Base

We are constantly researching and keeping an eye out for new and innovative products. We want to share what we know with you via our knowledge base. We keep up as technologies change and improve so you don’t have to. Information on our products and offerings can be found below.

If however you simply want the best without having to read around endless reviews, see our recommended wheel builds which are still customiseable, but take out some of the decisions required compared to our fully custom wheel builder.

We are constantly researching and keeping an eye out for new and innovative products. We keep up as technologies change and improve so you don’t have to. If you simply want the best without the background, see our recommended wheel builds.

Why Wheels

For us, wheels are the most important part of a bike. They offer countless combinations, customisation and performance gains which no other component can match. The reasons are many, but the main are detailed below.

Performance

It is not just about speed. Your Wheels may rotate more than
0 million
times in their life

Your wheelset plays a vital role in the ride dynamics of your bike. Different component combinations can provide improvements in comfort, acceleration, climbing, stability, durability, handling and many other factors.


Value

Whether you spend
£100-£100
a new wheelset is money well spent (we think so at least!)

Once you have found a frame that fits and suits you, no other upgrade offers better value for money than a new wheelset. Whether you are looking for improved durability or wishing to gain those extra few seconds in a race, your wheelset can help with it all.

Weight

WHEELS CAN EQUATE TO MORE THAN
0%
of your bikes weight

Wheels usually make up between 15% – 25% of your bikes total weight. A wheel upgrade provides the single most effective way of ensuring your bike is as lean as possible for your use.


Aerodynamics

AT 30KPH WHEELS ACCOUNT FOR AROUND
0%
OF POWER LOSS DUE TO DRAG

After you (who contributes 65% – 80%) your wheels are the largest contributor to aerodynamic drag. An ‘Aero’ wheelset can reduce this drag by up to 70% relative to a non-aerodynamic set. A little counter-intuitively; over the same distance, slower riders get the greatest time saving benefit.

Performance

It is not just about speed. Your Wheels may rotate more than
0 million
times in their life

Aerodynamics

AT 30KPH WHEELS ACCOUNT FOR AROUND
0%
OF POWER LOSS DUE TO DRAG

Weight

WHEELS CAN EQUATE TO MORE THAN
0%
of your bikes weight

Value

Whether you spend
£300-£100
a new wheelset is money well spent

Why Custom

Some people like to follow the crowd others to step away and take their own path. If you are a cyclist you probably know that sense of adventure, freedom and not following the norm all too well. If you therefore want a truly unique bike which not only looks good, but feels great, your wheels offer some of the greatest variety going.

Step away from the crowd and take your own path. For a truly unique bike which not only looks good, but feels great, your wheels offer some of the greatest variety going.

Quality

Wheel building is one of the few things today that is still better done by a skilled hand. Spokes twist, nipples may not seat properly, rims have imperfections – these are all things only the human eye and tactile hands can gauge and compensate for. The coarseness of a machine build often leads to false tensions and twisted spokes which when ridden, all release and instantly throw a wheel out of true.

We build our wheels to within +/-0.1mm of round and true; about the equivalent width of a human hair. We ensure spoke tensions are evenly distributed and detension multiple times during the build process.

What does this all mean? A better, truer, longer lasting wheelset for you.


The Feel

To reach your full potential as a cyclist you must have complete confidence in your bike. Feeling like your wheels are ‘flexing’ around corners or expecting to hear the twang of a spoke whenever you hit a pothole or significant rock will leave you twitchy and reserved.

We recognise every rider is different, whether it is their riding style, physique or just intended purpose for their bike. Whenever we build wheels we like to consult with you to ensure we fully understand your needs. This allows us to correctly advise and provide the perfect wheelset for you.

The Look

Beauty is in the eye of the beholder.

Whether your dream is along the lines of – If Batman had a bike…this would be it – or – If you crossed a bike and a rainbow, this would be the creation – or perhaps you’re somewhere in the middle.

Whatever your dream, we can help fulfil your needs! All black wheels are a cinch. A bit of colour in the nipples and decals are our standard. If you really want to test us you could have the nipples outlining the UCI colour band…


Our Promise

We believe in the quality of our own work. With every wheelset we offer inclusive truing for life and one year free hub service.

That means if for any reason your wheels ever go out of true, just send them back to us and we will bring them back to true free of charge. On top of that, after the first year of use, we offer a free hub service to ensure your wheels will serve you well for years to come.
(Replacement parts, postage and return are not included).

Quality

We build our wheels to within +/-0.1mm of round and true; about the equivalent width of a human hair. We ensure spoke tensions are evenly distributed and detension multiple times during the build process. What does this all mean? A better, truer, longer lasting wheelset for you.


Our Promise

We believe in the quality of our own work. With every wheelset we offer inclusive truing for life, a one year hub service and as a mark of quality, put our logo on each build.


The Look

Beauty is in the eye of the beholder.

Whatever your dream build, we can help fulfill your needs! All black wheels are a cinch. A bit of colour in the nipples and decals are our standard. If you really want to test us you could have the nipples outlining the UCI colour band…


The Feel

To reach your full potential as a cyclist you must have complete confidence in your bike. We recognise every rider is different, whether it is their riding style, physique or just intended purpose for their bike. Whenever we build wheels we like to consult with you to ensure we fully understand your needs. This allows us to correctly advise and provide the perfect wheelset for you.

Trusted Brands

A truly great wheelset requires a well balanced combination of quality components. We have tried and tested all our offerings to ensure we know that each build option will provide you with both a trustworthy and high performance wheelset. Below are our chosen list of the brands which produce our components of choice.

Rims

All things being equal, the rims are arguable the most important part of your wheelset. They not only define the look, but play a role in aerodynamics, durability, handling, weight and rim brake performance.

H Plus Son | Benchmark Alloy


Pacenti | Premium Alloy


AForce | Ultimate Alloy

Pura Velo | New Possibilities


Alto | Heat Proof Carbon


ENVE | The envy of all riders

H Plus Son | Benchmark Alloy


Pacenti | Premium Alloy


AForce | Ultimate Alloy


Pura Velo | New Possibilities


Alto | Heatproof Carbon


ENVE | The envy of all riders

Hubs

The hubs of your wheelset will define the durability, overall quality, engagement and ‘sound’ of your bike. Each of the brands we use is available in a multitude of colours to further customise your bike. Generally higher end hubs use more exotic materials, higher quality bearings and more reliable seals.

Pura Velo | New Possibilities


Hope | UK Weather Proofed


Aivee | French Made Quality

Tune | German Engineering


White Industries | Strong & Dependable


Chris King | Class Leader

Pura Velo | New Possibilities


Hope | UK Weather Proofed


Aivee | French Made Quality


Tune | German Engineering


White Industries | Strong & Dependable


Chris King | Class Leader

Spokes + Nipples

The spokes and nipples are what tie your entire wheelset together. They play a significant role in fatigue life, ride comfort and of course wheel strength. For the strongest builds we add nipple washers to better distribute when increased loads are encounter.

Sapim | Producing some of the highest quality spokes and nipples in the world for almost a century


Brass | Alloy
Polyax Nipples

Leader | Race | D-Light
Laser | CX-Ray


HM Washers

Sapim | Producing some of the highest quality spokes and nipples in the world for almost a century


Leader | Race | D-Light
Laser | CX-Ray


Brass | Alloy
Polyax Nipples


HM Washers