Wheel
Specialists

For those who know...

Wheel
Specialists

For those who know...

BESPOKE WHEELS, MADE FOR YOU.

Hand Built in Wales

Here at Pura Velo we understand that every rider is unique; be it your style, physique, ambitions or otherwise. Through years of building, riding, testing and engineering critique we have refined a component list optimised to suit any need. Once skillfully assembled by our hands here in the UK, the outcome is a perfect wheelset crafted specifically for you.

Whatever your drive | Whatever your discipline
we have you covered

Ordering

Specialist Advice

For those who know hand built wheels are the way to go, but might confuse their spokes with their nipples, we are here for you.

Simply fill in our enquiry form and we will get back to you with some personalised recommendations to meet your individual needs.

Enquiry Form

Signature Series

For those who want the best and have a rough idea of what, our signature builds are the ones for you.

We’ve carefully selected a single component combination for our most popular rims to provide an optimum overall balance between performance, weight, durability and value.

Signature Builds