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Build Time

Usual Build Time | 2-4 weeks
This may vary depending on the time of year and availability of stock.

If you require wheels in a hurry, please do get in touch and we can advise on what we can turn around more quickly for you.

We build all our wheels to order. While we try to hold good stock of the vast majority of our hub, rim, spoke and nipple options, we are at times limited by finite space and resources. During busy periods and in particular following COVID-19 and the impact on supply in the cycle industry; some components may take longer than we would like to come back into stock. We will contact you as soon as possible following any orders which may be impacted, but do feel free to contact us prior to order if you require peace of mind on build turn around times.

Delivery

We offer free delivery for all online orders, but if you are local to us in Cardiff, you are welcome to collect your wheels in person. Please contact us to make arrangements to do so.

For delivery, we despatch our wheels with Parcel Force 24 or 48 Express service. We package in recyclable cardboard boxes with spacer inserts to keep them safe. Prior to despatch we will try contacting you to confirm address and preferred day for arrival.

If you need to send your wheels to us for servicing, we can arrange collection and return for you for £30. The original box will be the best for packaging purposes, but if you are unable to hold on to this, most local bike shops will be happy to save their waste and provide to you free of charge.

Warranty

3 years for all our Pura Velo wheelsets.
Up to a lifetime for some hubs from our range.

The warranty covers against material or workmanship defects.

  • The warranty is only applicable to the original owner.
  • All fitted extras such as tyres, rotors or cassettes are subject to the third party warranty conditions provided by the relevant manufacturer. Pura Velo Ltd accepts no responsibility for the conditions from third parties. 
  • The warranty does not cover products that have been incorrectly fitted, setup or maintained by anyone other than ourselves.
  • The warranty is void if:
  •      the wheelset is modified in anyway by anyone other than ourselves,
  •      the wheels are used for commercial (such as rental) purposes,
  •      the wheels are used for turbo training, polo or stunt riding.
  • The warranty does not cover damage resulting from crashes, impacts, abuse, or poor maintenance – this includes the use of pressure washers.
  • The warranty does not cover normal wear and tear unless covered by the hub manufacturer (Tune offer a one year bearing warranty). The rider should be aware that as part of normal use, some parts will be subject to wear. These parts include (but are not limited to); bearings, spokes, nipples and brake tracks.
  • We will always do our utmost to source and supply spares for the entirety of our range at preferential rates for our customers. Contact us for your specific requirements.
  • Extended warranty is available on some of the hubs in our range. In some cases, this is up to a lifetime; for which we pass on the warranty from the original hub manufacturer. This does not cover any part of the wheelset other than the hubs in question.
  • The warranty will only remain valid if the product has been used for its intended function. If the wheel or wheelset has been misused or damaged, Pura Velo Ltd reserves the right to withdraw any warranty.
  • Warranty covers the cost of all parts, labour and administration required to repair the wheelset. It does not cover the cost of any postage or packaging. Postage will be charged at cost if necessary.

Returns & Refunds

Due to the nature of each of our wheels being custom built to order, we can only provide complete refunds in the event of defects in materials or workmanship occurring within 6 months of receipt of the wheels. Beyond this period and within the warranty period; we will repair the wheelset whenever possible or replace if not.

For all other returns, wheels may only be returned if they are in their original condition, and extras outside of the core wheelset (i.e. tyres, rotors, cassettes) have not been fitted by anyone other than us. In this event we can only provide a 50% refund. This levy is to cover the costs associated with consultation, labour, postage, and eventual resale. Returns of this nature must be requested within 30 days of receipt of the wheels.

Terms & Conditions

3 years for all our Pura Velo wheelsets.
Up to a lifetime for some hubs from our range.

The warranty covers against material or workmanship defects.

We are Pura Velo Ltd, trading as Pura Velo, registered to accounting address of 701 Sesame Apartments, 4 Holman Road, Battersea, London, SW11 3PG (PV, we, our, or us)

Contact | theteam@puravelo.cc

You the customer are referred to as ‘you’ throughout these terms.

This contract sets out your legal rights and responsibilities of both you and us, together with some key information we have to give you by law.

These terms are used for when we enter into a contract away from our business premises, generally via the Internet, by email, or in person at a showcase event.

1 | Information
1.1 | If you buy wheels or other cycle products from us (goods) you agree to be legally bound by these terms.

1.2 | By law under the Consumer Contracts (Information, Cancellation and Additional charges) Regulations 2013, we must give you some key information before a legally binding contract is made. We aim to give you this information in a clear and understandable way. This information is included within these terms.

1.3 | If we have to change any of the important information once a legally binding contract has been made, we can only do so if you agree to it.

2 | Ordering goods from us
2.1 | You are deemed to have placed and order with us and a legally binding contract is entered as follows:

2.1.1 | We provide you a quotation but this is not a binding offer to supply goods. This will either be through our website or by email, using a bespoke specification sheet to which you will be provided a link to access.

2.1.2 | You place an order and make payment for goods with us, using either cash, BACS transfer, card payment, or via our online checkout process. As part of this process you will be given the opportunity to check your order and to correct any errors.

2.1.3 | When you place your order, we will send you an order acknowledgement, detailing the products you have ordered or the reason we have not accepted the order.

2.1.4 | Once we have accepted your order in writing (generally by email) a legally binding contract will be in place.

2.1.4 | We may refuse to accept an order:
(a) where goods are not available,
(b) where we have not been able to obtain authorisation for your payment,
(c) if there has been a pricing or product description error, or
(d) we are not in a position to fulfil your order at that time due to extenuating circumstances.

3 | Right to cancel this contract
3.1 | You have a right to cancel most contracts within 14 days without reason. The cancellation period will expire 14 days after you receive acceptance from us for your order.

3.2 | However, where ordered goods are made to your specification, such as custom built wheels, the contract may only be cancelled without further conditions if within 14 days after acceptance and the build has not been started (labour costs incurred). 

3.3 | Cancellations following the commencement of a build may be accepted, but must first be accepted by us in writing.

3.4 | To exercise your right to cancel, you must inform us of your decision by a clear statement in writing (eg a letter sent by post or email).

4 | Effects of cancellation
4.1 | If you cancel this contract, we will repay your payments received from you, not including any third party delivery charges already paid for even if incorporated into the listed price.

4.2 | Cancellations following the commencement of a build will be limited to a 50% repayment of the original value paid.

4.3 | We reserve the right to make deductions from the reimbursement for loss in value of the goods if they have been damaged by you.

4.4 | If goods have already been provided, they must first be returned at your own expense. Return delivery costs will not be reimbursed.

4.5 | Once all goods are in our possession, we will make the reimbursement within 14 days using the same means of payment as you use for the initial transaction.

5 | Delivery
5.1 | If we need to deliver goods to you, we will use a delivery service. Please see our Build & Delivery information for details before you place your order.

5.2 | Delivery of the goods will take place when we deliver them to the address that you gave to us.

5.3 | You are responsible for the goods once delivery has taken place. At that stage, the risk in the goods passes to you.

6 | Payment
6.1 | You must pay for all goods in full before they are sent to you, unless we agree otherwise in writing.

6.2 | You may pay by the agreed method either detailed in writing or via our online checkout.

6.3 | The price of the goods is stated in pounds sterling and includes VAT when required and at the applicable rate. The price includes the cost of delivery within the UK, but not excess costs required for overseas shipping. These will be agreed in writing or may be selected in our online checkout process.

7 | Nature and quality of the goods
7.1 | Under the Consumer Rights Act 2015, you have legal rights (statutory rights) which we will protect. The goods will be of a satisfactory quality, fit for their normal purpose and match their description (or sample where appropriate). We will provide you with goods that comply with your legal rights.

7.2 | We try to make sure that all weights and measurements are as accurate as possible. While we aim for high accuracy, advertised wheelset weight estimations have a tolerance of +/- 10% relative to the weight of the completed wheels.

7.3 | If after the order is placed we find we are unable to supply certain components of your wheels or a significant delay is anticipated (for example a specific hub or rim) we may need to substitute them with alternative good. In this case, we will let you know if we intend to do this; stating the difference in performance anticipated. You can choose whether to accept or refuse. In the latter case we will offer you a refund or a replacement, which will be available for as long as we tell you.

7.4 | If a product arrives that is not to the agreed specification, please contact us immediately. If we find the wheelset is altered, damaged or used it may affect your entitlement to a refund or replacement.

8 | Faulty goods
8.1 | You have statutory rights under the Consumer Rights Act 2015, as set out in clause 7.1 above. If your goods develop a fault, we will repair or replace them in accordance with the details outlined in our Warranty & Returns information. If for any reason they cannot be repaired or replaced and are less than 6 months old, we will offer a full refund. This does not affect any other statutory rights you may have.

8.2 | If you have a problem with the goods, we urge you to reach out to us using our contact details and we will do our utmost to find a mutually agreeable solution. You may also consult Citizens Advice. Their website is www.citizensadvice.org.uk or their telephone number is: 03454 040506.

8.3 | This clause covers defects in relation to products we have supplied and our workmanship. However, we cannot control conditions of use and certain goods are made for use for a specific intended limited purpose and are not warranted for use outside of that purpose. See clause 12 (Disclaimer) for full information.

8.4 | Please contact us using the contact details provided on our website, if you want us to repair the goods, replace the goods, a price reduction or a refund.

9 | Limit on our responsibility to you
9.1 | Except for any legal responsibility that we cannot exclude by law (such as for death or personal injury), we are not legally responsible for any losses that:

  • Were not foreseeable to you and to us when the contract was formed
  • Were not caused by any breach on our part

9.2 | We are not responsible for any business losses or losses to non-consumers.

10 | Disputes
10.1 | We will try to find an amiable resolution to any dispute with you quickly and efficiently.

10.2 | If you are unhappy with the goods or our service to you generally, please reach out and contact us.

10.3 | If we cannot resolve the dispute internally, we will inform you and suggest an alternative dispute resolution (Mediation) in accordance with the rules of the Centre for Effective Dispute Resolution (CEDR).

10.4 | English law applies and the Courts of England and Wales will have sole jurisdiction in relation to any disputes under this contract.

11 | Third party rights
11.1 | No one other than you or us is a party to this contract and has any right to enforce any of its terms.

12 | Disclaimer
12.1 | We will honour your statutory rights and give the warranty set out in clause 7 and 8 of the terms. However, please note the terms of this disclaimer as it is describes the circumstances where the warranty does not (or may not) apply.

12.2 | Please make sure that all information supplied to us is correct for the goods required. We cannot be responsible for components not fitting correctly if you have given us the wrong information. Please inform us at your earliest convenience if you are unsure on any of the details provided.

12.3 | Warranty will only apply if in accordance with our Warranty & Returns information.

Privacy Policy

At Pura Velo we take our visitors and customers privacy seriously. Pura Velo (“We”) are committed to protecting and preserving the privacy of our visitors when visiting our site or communicating electronically with us.

This policy sets out how we process any personal data we collect from you or that you provide to us through our website or email. We confirm that we will keep your information secure and that we will comply fully with all applicable UK Data Protection legislation and regulations. Please read the following carefully to understand what happens to personal data that you choose to provide to us, or that we collect from you when you visit this site. By visiting www.puravelo.cc (our website) you are accepting and consenting to the practices described in this policy.

Types of information we may collect from you

We may collect, store and use the following kinds of personal information about individuals who visit and use our website:

Information you supply to us. You may supply us with information about you by filling in forms on our website. This includes information you provide when you submit a contact/enquiry form, emailing us or processing an order through our checkout. The information you give us may include your name, address, e-mail address, phone number and of course details about your bicycle and dream wheelset.

Information our website automatically collects about you.

With regard to each of your visits to our website we may automatically collect information including the following:

  • technical information, including a truncated and anonymised version of your Internet protocol (IP) address, browser type and version, operating system and platform;
  • information about your visit, including what pages you visit, how long you are on the site, how you got to the site (including date and time);
  • page response times, length of visit, what you click on, documents downloaded and download errors.
  • demographic information such as postcode, preferences and interests

Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

How we may use the information we collect

We use the information in the following ways:

Information you supply to us. We will use this information:

  • to provide you with information and/or services that you request from us

Information we automatically collect about you. We will use this information:

  • to administer our site including troubleshooting and statistical purposes;
    to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
  • security and debugging as part of our efforts to keep our site safe and secure.

This information is collected anonymously and is not linked to information that identifies you as an individual. We use Google Analytics to track this information. Find out how Google uses your data here.

Disclosure of your information

Any information you provide to us will either be emailed directly to us or may be stored on a secure server. We use a trusted third party website and hosting provider (Bluehost) to facilitate the running and management of this website. Bluehost meet high data protection and security standards and are bound by contract to keep any information they process on our behalf confidential. Any data that may be collected through this website that Bluehost process, is kept secure and only processed in the manner we instruct them to. Bluehost cannot access, provide, rectify or delete any data that they store on our behalf without permission.

We do not rent, sell or share personal information about you with other people or non-affiliated companies.

We will use all reasonable efforts to ensure that your personal data is not disclosed to regional/national institutions and authorities, unless required by law or other regulations.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Third party links

Our site may, from time to time, contain links to and from the third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Your rights – access to your personal data

You have the right to ensure that your personal data is being processed lawfully (“Subject Access Right”). Your subject access right can be exercised in accordance with data protection laws and regulations. Any subject access request must be made in writing to Pura Velo Ltd – theteam@puravelo.cc. We will provide your personal data to you within the statutory time frames. To enable us to trace any of your personal data that we may be holding, we may need to request further information from you. If you have a complaint about how we have used your information, you have the right to complain to the Information Commissioner’s Office (ICO).

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back whenever you desire to see any updates or changes to our privacy policy.

Contact

 

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to theteam@puravelo.cc.