50 | Edify
£735
Our 50 | Edify signature build is specified to reflect the needs of the modern rider and disc road bikes. While carbon rims used to be reserved for summer riding due to the uninspiring braking and wear in wet weather, disc brakes have unlocked their use all year round. However, this introduces new demands. To answer these additional requirements for the stiffness, strength, and grip required for winter roads, our grip and comfort enhancing, asymmetric-U rims help balance spoke tensions despite the offset required at the hub for the brake rotor.
Featuring our 50mm deep, 25 to 27mm wide rims, disc optimised Sapim D-Light spokes, and PV Bitex hubs; this wheelset will keep you rolling smoothly come rain or shine.
| Weight | 1560 g |
|---|
Features
50d | A27 Rims
Asymmetric | Wide | Versatile
We have selected our Performance line of road disc brake rims to provide the efficiency, comfort and reassurance the modern rider seeks when heading out on our next adventure. The asymmetric-U profile surrenders a handful of watts to aero drag in order to achieve a stiffer, stronger, more balanced tension wheelset. As a result there is also no need to turn back even when the road runs out.Â
Ranging from 25mm to 50mm in depth, this rim line offers the perfect upgrade, whether you are looking to shed weight for the mountains, scorch your local fire roads, or step into the world of aerodynamic efficiencies.
Our 50d | A28 rims sit at the aero orientated end of the range. However, at just 455g a rim they are no heavy weight and will feel equally competent tumbling over the UKs greatest climbs or hitting new PBs around your local circuit. This makes them the ideal choice for anyone seeking a robust, adaptable wheelset able to provide a significant step up in speed.
Affordable Quality
Taiwanese Efficiency | Astute Features
Our 50 | Edify wheelset benefits from Taiwanese efficiency at their core. Our CLD hubs are produced by Bitex; a quality orientated OEM manufacturer who excels in incorporating smart, carefully considered features into a comprehensive range of otherwise simple and high performance hubs.Â
Fitted with TPI bearings and grease specifically mixed for weatherproofing against the UK weather, these hubs are buttery smooth and will stay that way for many a kilometre to come. Meanwhile, the 6 pawls, working in sets of 3 provide super fast 48pt engagement. The freehub features individually sprung pawls with a circle spring as a backup, and 3 steel splines guard against cassette bite. Finally, they are the most straightforward of our hub range to service, making them ideally suited to home mechanic upkeep.
Endless Routes
25 to 27mm Wide | Superior Stiffness
At 25mm expanding to 27mm at the widest point these rims provide cloud like comfort by spreading tyres wide and increasing internal volume, especially if matched with modern, rolling-resistance cheating 28-30mm options.Â
Thanks to the stiffness and strength boosting asymmetric profile, these rims are also perfectly suited to all year round riding and taking on even the worst of the UK back roads.
Disc Brake Specific
Lower Temperature Resins | Improved Compliance
Our Performance class disc rims have a precision Toray T700 carbon layup and are impregnated with a lower temperature resistance resin relative to our rim brake range. These resins have the added benefit of improving vertical compliance. The combination of utilising well practiced manufacturing techniques and lower cost resins has allowed us make our hand build carbon wheels more accessible without sacrificing quality.
Laced With Love
Vertical Compliance | Lateral Stiffness
We have selected Sapim D-Light spokes for our 50 | Edify wheelset thanks to their specific design for enduring the rigours of a low spoke count disc brake wheelset. Meanwhile they offer loads lateral stiffness while retaining plenty of lovely, comfortable, vertical compliance. For increased long term longevity, we lovingly lace and skilfully build each of these wheels with Sapim HM Nipple Washers to improve spoke head angle and spread spoke tension load onto a wider area of the spoke bed of the rim.
Wheel Builders
More Than a Brand
We believe our customers deserve honesty, quality and great service. We are proud to say; all our wheels are hand built, in house, in the UK, by us. This gives us complete quality control and provides the opportunity for us to display the craftsmanship and skill of our trade with every wheel we build.
See beyond the marketing hype – as a rule of thumb you can differentiate a marketing brand from a wheel builder by their ability to offer customisation of their wheels with alternative components (such as different hubs or spokes to suit your needs). Many brands simply pick from a list of available components from a third party overseas manufacturer who factory or ‘hand’ builds the wheels, then stamp the brand name on the side. These are then imported and sold with a hefty brand tax which provides no direct benefit to you the rider.
Specifications
Pura Velo | 50 | Edify
Approximate Weight | 1560g
Spoke Count | 24h / 24h
Spoke Heads | J-Bend
Lacing | 2x / 2x
Built With | Sapim HMÂ Nipple Washers
Ideal for | < 85kg
Specs can be adjusted for riders up to 110kg
Details
Rims
50d | A27 Disc
Climber / Mixed / Aero
Core / Performance /Â Premium /Â Elite
700c | Disc Brake
Depth | 50mm
Brake Track Width | 25mm
Max Width | 27mm
Internal Bead Width | 19mm
Weight | 460g
Clincher / Tubeless Compatible
Tyre Compatibility | 23c to 32c
Optimal Tyre Match | 25c or 28c
PV CLD
Core / Performance / Premium / Elite
Durability / All-Round / Lightweight
Manufactured by Bitex in Taiwan
Weight | 355g
125g Front + 230g Rear
Bearings | TPI Steel
2 x 6902 / 3 x 6902 + 1 x 6802
Axles | QRx100/135 / 12/15x100 / 12x142
Ratchet | 6 Pawl / 48pt Engagement
Hub & Freehub Body | 7075 anodised aluminium
Ratchet Ring | Steel
Freehub Options | Shimano HG11 / Microspline / XDR / Campy
Colour Options | Black, Silver, Red, Blue, Purple, Gold
Hubs
Spokes
Sapim D-Light 24/24
Core / Performance /Â Premium /Â Elite
Manufactured in Belgium & Europe
Optimum Use | Disc Brake Optimised
Double Butted | 2.0 - 1.65 - 2.0mm
Weight | 252g (48 x 285 mm)
Sapim Polyax Alloy
Core / Performance / Premium / Elite
Manufactured in Belgium
Optimum Use | All excluding touring
Weight | 15 to 22g (44 to 64 pcs)
Material | 7075 T6 Aluminium
Length | 14mm
Nipples
Extras
Our Wheels Include
- PV free truing for the life of the wheels
- PV loyalty pricing for hub servicing
- PV compound carbon brake pads (carbon rim brake only)
- Fitted Peaty's tubeless rim tape
- Tubeless setup with the purchase of any tubeless ready tyre set
- Tension drop check with any tubeless setup
- Spare matching sealant included with all tubeless setups - Peaty's Pocket Pouch
- Optional dynamic balancing