We believe our customers deserve honesty, quality and great service. We are proud to say; all our wheels are hand built, in house, in the UK, by us. This gives us complete quality control and provides the opportunity for us to display the craftsmanship and skill of our trade with every wheel we build.

See beyond the marketing hype – as a rule of thumb you can differentiate a marketing brand from a wheel builder by their ability to offer customisation of their wheels with alternative components (such as different hubs or spokes to suit your needs). Many brands simply pick from a list of available components from a third party overseas manufacturer who factory or ‘hand’ builds the wheels, then stamp the brand name on the side. These are then imported and sold with a hefty brand tax which provides no direct benefit to you the rider.